Small halal food brands thrive amid America’s food industry crisis
While legacy food giants like PepsiCo and Kraft Heinz face slowing growth, small halal startups are quietly reshaping America’s packaged food market. Driven by consumers seeking authenticity and ethical sourcing, the halal segment is projected to grow by USD 21.63 billion between 2024 and 2029, outperforming the broader CPG sector.
Across North America, the market is expected to reach USD 226 billion by 2033, fueled by both Muslim and non-Muslim consumers drawn to premium quality and cultural transparency. Brands like Saffron Road, Crescent Foods, and Al Safa Foods are leading this wave — blending innovation, storytelling, and faith-based values.
As the Wall Street Journal notes, “startups are eating Big Food’s lunch” — and halal innovators are taking the best bite.
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Source: Adapted from SIILHalal Communication.
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