In a recent interview, Brazilian journalist Renata Maron, known for her work in agribusiness, shared insights on Brazil's rising role in the global halal market. Already the world’s largest exporter of halal chicken, Brazil is expanding into new sectors like cosmetics, pharmaceuticals, and tourism.
Renata emphasized the value of halal certification and government support in helping Brazilian companies enter and succeed in high-potential Muslim-majority markets.
Key highlights
✅ Brazil leads in halal meat exports and is diversifying its sectors
✅ Halal certification is encouraged through public and private efforts
✅ Growth opportunities in halal beauty, health, and tourism industries
✅ Global halal market serves over 2 billion people
✅ Communication, education, and infrastructure are crucial for long-term success
She also pointed out that halal tourism is an untapped niche in Brazil, and investing in it could attract a growing segment of Muslim travelers looking for faith-aligned services.
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