BRF Strengthens Global Presence with Strategic Investment in Addoha Poultry in Saudi Arabia
BRF, one of Brazil's largest food companies, announced the acquisition of 26% of Addoha Poultry Company in Saudi Arabia for US$ 84.3 million. This strategic move aims to expand local Halal chicken production, aligning with Saudi Arabia's Vision 2030, which seeks to diversify its economy and strengthen food security.
Through this partnership, BRF plans to increase its market share in the Middle East and Africa, regions with a strong demand for Halal products. Additionally, local production will significantly reduce transportation costs, enhancing the company’s competitiveness in one of the most crucial markets for Halal proteins.
This investment highlights BRF's commitment to meeting the region’s specific demands and solidifying its position as a global leader in the Halal food segment.
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