he Philippines is focusing on positioning itself as a destination that is welcoming and accommodating to Muslim travelers, according to tourism authorities. This comes after the country received an award at the Halal in Travel Global Summit, recognizing its efforts in attracting the growing Muslim tourist group. With a decline in visitors from Europe and China due to the COVID-19 pandemic, targeting the Muslim travel market has become crucial for the Philippines. The government aims to increase arrivals from the Middle East and other Muslim-majority countries, as the Muslim travel market is projected to reach a value of $225 billion by 2028. Read more: Halal Weekly - Revolutionizing Halal Tourism: The Philippines Takes the Lead in Muslim-Friendly Travel - Halal Weekly