There are more than 8 million Halal food consumers in the US alone. Similarly, the Halal food consumers in North America are estimated to be 9 million. That’s a huge market. According to one of the studies conducted in the US, the total Halal purchasing power in the United States of America is more than $170 billion and it’s still growing. So what makes the Halal food market in the US appealing?
It mainly reflects the rise of Halal consumers compared to other groups and religious communities. Also, there are second and third-generation customers living in the US and Canada who are fond of conventional food and are always on the lookout for options that are Halal-certified. As we’ve discussed above, it takes less investment and few adjustments for the baking industry to become Halal-compliant, it’s a great opportunity for potential investors who want to set foot in the baking industry. Read more How Halal Certification Can Help American Bakery Industry? - The Halal Times