With the new rules of excluding foreign audiences, the 30% to 40% Muslim spectators that we were targeting before are gone, says MD
HALAL food manufacturers are forced to pull the plug on their deals to supply food and beverage (F&B) products at the Tokyo Olympics following the organizers’ decision to scale down the number of athletes and spectators.
Flavor Innovation Sdn Bhd (FISB) MD Ahmad Husaini Hassan said it is impractical to pursue the food catering contracts as the new development in the games’ spectatorship will remove halal food manufacturers’ target market.
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