Islamic Inspection Service - SIILHalal

Alongside representatives of halal certifier organizations, the Arab Brazilian Chamber revealed that it will embark on a new effort to establish the image of Brazilian halal goods as the best in the world. The announcement was made during the Brazil-Arab Countries Economic Forum.

The Arab Brazilian Chamber of Commerce (ABCC) presented on Wednesday (21) the “Halal Brasil” project, which aims to spread and establish the image of Brazilian-made halal goods as the best in the world. The idea was announced on the third day of the Economic Forum Brazil & Arab Countries, being hosted online by the ABCC in partnership with the Union of Arab Chambers and the Arab League. Halal products are those manufactured according to Islamic precepts.

ABCC president Rubens Hannun secretary-general Tamer Mansour presented the project alongside the heads of certifier organizations that will be partners in the project: Mohamed Zoghbi, of Fambras Halal, Ali Saif, of Cdial Halal, Chaiboun Darwiche, of SIIL Halal, and Nasser Khazraji, of Alimentos Halal.

“Brazil has expertise, and we have to make it known” Hannun said. “Halal is a concept and a lifestyle these days. Regardless of religion, those who trust halal will buy halal,” Mansour said, emphasizing that project is intended to make Brazilian halal into a brand, and ultimately present it to the world as a reliable product.

Hannun said that a research effort carried out by the ABCC during the pandemic has shown that halal certification has become more important since the emergence of Covid-19. “Halal is going to other markets, not only Arab and Muslim ones, because it guarantees quality, governance and respect,” he said. The research will be made known to the ABCC’s partner organizations, and the project will move forward after the forum with talks with Brazilian halal manufacturers.

Source: ANBA