Hair Shine looks to broaden foothold in Arab countries
The Brazilian hair product company ships product to nine Arab countries, with sales expected to amount to 50 tons this year. It recently launched a new line featuring items made of extracellular enzymes from Agaricus Blazei mushrooms.
Brazilian company Hair Shine is looking to broaden its foothold in the Arab countries. In an interview with ANBA, international director Thiago Ventura said sales to that part of the world lost steam when the pandemic began and are picking back up gradually. “We sell to approximately nine Arab countries. We’re seeing practically the same numbers as in 2019 due to the pandemic, but we hope to ship 50 tons to that market in 2020, and we’re expecting a rebound in the second half,” he said. The biggest Arab markets for Hair Shine products are the UAE, Kuwait, Iraq, Saudi Arabia and Jordan.
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