Islamic Inspection Service - SIILHalal

Increases demand for halal cosmetics

Skin and body care are daily needs for health, quality of life and well-being. Brazil, because it concentrates diverse biotypes and vast natural riches, has great industries that constantly update and innovate in their productions, awakening the look of the foreign market.

According to the Brazilian Association of Personal Hygiene, Perfumery and Cosmetics (ABIHPEC), countries in the Middle East are becoming an increasingly profitable market for Brazilian personal hygiene, perfumery and cosmetics industries.

Among the categories of Brazilian products that draw the attention of the Arab countries are hair solutions, international reference due to innovation. However, other general beauty products like makeup, moisturizing creams and perfumes also have a growing market demand.

Halal products and cosmetics follow legal rules and criteria determined by Islamic jurisprudence in all stages of production and industrialization.

The use of these products represents protection and security to human health, and Brazil is a world reference in this sector, exporting to more than 50 Islamic countries.

The Halal Market for Cosmetics

Throughout its activities, the SIILHALAL Certification - Islamic Inspection Service has already certified several Brazilian cosmetic and personal care products companies, following the growth and evolution of the world.

According to the Halal market specialist and also CEO of SIILHalal, Chaiboun Darwiche, the cosmetics segment has seen significant growth in recent years.

"For Brazilian companies, it is important to think about strategies to market cosmetics in other countries. In addition to knowing who they are going to compete with, they need to be alert to the functioning of the external market and the norms, such as sanitary and religious ones. Anyone who can follow the standards will certainly advance in the foreign market, '' Darwiche says.

In addition, for Chaiboun, another factor that drives sales is that in this sector there is a very large consumer audience, of different social classes, ages and a diversification of products.

According to data from the Arab-Brazilian Chamber of Commerce, between 2015 and 2021, the drug market will grow 69.3%.